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Aerobics -- Dancing For Profit
Although the national obsession for group exercise has
begun to level off, estimates claim 23 million Americans
participate in aerobics in health clubs and exercise gyms.
This includes people enrolled in programs run from
community facilities, YMCAs, and gyms, to dance studios in
shopping malls.
This figure represents 10% of the US population who
exercise occasionally, definitely a fraction of what it
used to be 10 years ago when the craze was at its peak and
America was waking up to the urgent message of the
importance of exercise.
NEW MARKETS
The decline of enrollment-based fitness programs have
forced many studios to expand their services.
For example, some jazz exercise studios now offer skin
care and nutritional counseling. Some offer shiatsu
classes.
The biggest problems for any stationary fitness program is
being able to organize classes that work around the
schedule of its potential clients. The interest in
fitness remains. The market did not dwindle as the
figures suggest. The biggest challenge in this industry
to identify new ways to deliver its services to the
market.
BUNS OF STEEL
If you are an aspiring exercise entrepreneur, here are
three avenues by which you can deliver and sell your
services to your market:
CORPORATE CONTRACTS.
Many businesses recognize that healthy employees are
productive employees, something the Japanese realized
decades ago. You can send instructors to a business
location to conduct exercise classes that are subsidized
by the employer.
SATELLITE CLASSES.
You can lease community or church facilities, recreational
centers or school gymnasiums and hold classes for people
in that community. Some very large apartment complexes
have halls or functionareas where classes can be held.
VIDEOS.
Students who attend your class once can continue the
routine on their own time. That's the convenience video
can offer. Instead of coming to an organized exercise
class, piople will attend an exercise class in front of
their VCRs. In fact, a video tape can be an excxellent
add-on product to corporate contracts, satellite classes,
or studio classes.
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